Initial situation
Office LAB is much more than a conventional coworking provider. As a workplace provider, the company supports companies in creating inspiring working environments for their employees. In Switzerland, Office LAB offers a wide range of workspaces, including co-working spaces, team offices, meeting and conference rooms, as well as customised concepts for individual office requirements.
With eight locations and a broad-based marketing mix, Office LAB faced the challenge of efficiently managing different budgets and numerous marketing channels. The marketing measures included:
- Campaign management
- Digital advertising
- Communication planning
- Creative work
- Financial tracking
The challenge was to coordinate these measures across all locations, create transparent budget reports and increase the efficiency of the marketing strategy.
Solution
In order to create a clear and scalable solution, a centralised structure was implemented in monday.com:
- Central location board as the hub for all marketing activities.
- Networking via the ‘Connect Boards’ column to categorise activities efficiently.
- Centralised boards that map all marketing measures for all locations.
- Filter options by location to clearly display transparent budgets and planned activities.
- Automatic budget linking, in which marketing costs are compared with the budgets.
- Dashboard with Gantt widget to visualise all activities per location on a timeline.
- Extension with marketing accounting accounts to analyse costs and budgets in real time.
- Annually scalable template to ensure efficient reuse and a clean data structure.
This solution enables efficient, transparent and scalable marketing management for monday.com.
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