Make vs. Zapier: Which automation tool is right for you?

Automation tools can significantly increase your productivity by taking on repetitive tasks for you and seamlessly connecting different apps. In this article, we compare two of the most well-known automation platforms: Make (formerly Integromat) and Zapier.

Posted on

July 30, 2024

Make and Zapier: An Overview

Make

Make, formerly known as Integromat, is a powerful platform for creating complex automations with an easy-to-use drag-and-drop interface. It allows you to create detailed workflows and supports a wide range of apps and services.

Here You can find another blog post where we explain why process automation is worthwhile for a company.

Zapier

Zapier is a widely used automation platform that enables easy and quick connections between a wide range of apps without the need for programming knowledge. It is aimed at users who want to create automations quickly and without technical effort.

Which tool is better: Make or Zapier?

To provide a detailed comparison between Make and Zapier, let's look at the tools based on the following criteria: Ease of use, features, price, support, and integration.

Usability

Make usability

‍Make provides a drag-and-drop visual interface that is particularly suitable for users who want to create complex workflows. The learning curve is a bit steeper, but flexibility is high. You'll probably need to learn a bit longer, as Make uses a visual method where you drag and drop app icons to represent the flow of data between them. This is great for complex workflows, but it could take some time to get familiar with automation. Make also gives you more customization options and details in the user interface, so you can fine-tune your workflows.

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Zapier usability

Zapier is very easy to set up and use. Even users without previous technical knowledge can quickly create automations. The user interface is very intuitive.

The winner: In summary, Zapier is ideal for you if you're looking for a quick and easy setup without any previous technical knowledge. It offers you a user-friendly interface and lots of ready-made solutions to help you get started. Make, on the other hand, is better suited if you want to create complex workflows and are willing to work your way into a steeper learning curve in order to benefit from extensive customization options and high flexibility.

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Functions

Functions in Make

Make allows you to create detailed and complex workflows with multiple conditions and loops. It offers extensive data processing functions within automations. With the drag-and-drop feature, you can select bubbles that represent modules (the steps within each scenario). You can choose between various options and filters, which are sometimes difficult to understand.

Functions in Zapier

Zapier offers a wide range of predefined actions known as “zaps.” The platform supports simple to medium automations and offers many templates for quick setup.

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The winner: Overall, Make is a better choice if you want to create complex and detailed workflows. The extensive data processing functions and flexibility in creating automations make Make ideal for demanding requirements. Zapier, on the other hand, is better for users who prefer simple to medium automations and want to benefit from the wide range of ready-made actions.

Price

Make price

When comparing Make and Zapier in terms of pricing, Make calculates the cost per action performed. This model often offers a cheaper solution, depending on usage. Make includes all the necessary features for creating complex and scalable scenarios in all of its plans, which eliminates the need for frequent upgrades.

Make also offers a free plan, which is more generous compared to Zapier. The free plan includes 1,000 actions and allows you to create multi-step automations so that more powerful workflows can be created at no additional cost. This makes Make a cost-effective and versatile option for users who want to get maximum value.

Zapier price

Zapier, on the other hand, calculates the cost per Zap. This billing model can result in higher costs, depending on the number of Zaps required. Additionally, Zapier requires users to upgrade their plans to get access to more advanced features, which can further increase costs.

Zapier offers a free plan, but it has important limitations. The free plan limits you to 100 tasks per month and only allows single-step automations, making it difficult to build complex workflows without an upgrade. In addition, some useful features, such as automatic replay, are hidden behind a paywall that starts at $49 per month.

The winner: If maximizing value for money is a priority, Make is the best alternative to Zapier. With its cost-effective pricing model and more comprehensive range of features across all plans, Make offers better value for money, particularly for users who want to create complex and scalable automations without frequent upgrades.

Support and documentation

Make support and documentation

Make provides support via email and community forums, with response times varying by plan level. The extensive knowledge base includes detailed documentation, setup guides, and video tutorials supported by a lively community of users that facilitate collaboration and joint solutions.

Here Do you get to the community.

Zapier support and documentation

Zapier offers email support for all paid plans, with priority support for higher-end plans to ensure faster response times. In addition, Zapier's comprehensive Help Center offers a variety of articles, step-by-step instructions, and troubleshooting tips, which are complemented by an active community forum for help from other users.

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The winner: Both platforms are characterized by thorough documentation and support, but Make's active community and video resources provide an added advantage for users looking for in-depth support and collaborative problem resolution, making Make a better choice based on these criteria.

G2 users also rate Make Support 8.7 out of 10 and Zapier Support 8.3 points.

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Integration and compatibility

Make Integrations

Make supports a very wide range of apps and offers flexible integration options, including custom API integrations. With Make, you can connect over 1800 apps and cleanly present and automate your workflow with all your programs.

A key advantage of Make is the number of API endpoints per app. Make currently offers twice as many API endpoints per app as Zapier, meaning you can automate more actions within your apps. Learn more about API integrations in our blog post (link to follow).

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Zapier Integrations

Zapier also supports many apps and offers seamless integration with over 6,000 apps. There are many prefabricated Zaps that make it easy to set up and can be used directly. While Zapier offers an impressive number of supported apps, the focus is more on easy use and quick setup of automations.

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The winner: 50/50, depending on your needs. In summary, Zapier offers a large number of supported apps and user-friendly ready-made Zaps. Make offers more extensive and flexible automations with more API endpoints per app. For quick and easy set-up, Zapier is ideal, while Make is a better choice for complex automations.

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The advantages and disadvantages of the various tools

Our recommendation: Why Blinno recommends Make

We have extensive experience with Make and can recommend it with full conviction. As an official Make partner, we work closely with the Make team and have already successfully implemented numerous solutions for our customers. Here are a few reasons why we recommend Make.

Limitless options

Make provides unparalleled flexibility, allowing us to build even the most complex workflows and automations. No matter how specific or extensive the requirements of our customers are, with Make, we can develop tailor-made solutions that know no limits.

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Powerful features

With Make, we have access to a wide range of powerful features. From data processing to conditional workflows to loops and integrations, Make enables us to implement sophisticated automations that significantly increase our clients' efficiency and productivity.

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Close collaboration and support

As a Make partner, we benefit from close cooperation and excellent support. This means that we are always up to date with the latest technology and can benefit from new features and improvements early on. Our close relationship with the Make team also enables us to directly share specific requirements and feedback.

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Numerous successful projects

Our experience speaks for itself: We have already successfully implemented many projects with Make. Whether it's automating business processes, integrating different systems or optimizing workflows — our customers are impressed by the solutions we've been able to implement with Make.

Future-proof technology

With Make, you are investing in future-proof technology. The platform is constantly evolving and offers regular updates and new features. This ensures that your automation solutions are always up to date and can keep pace with the growing needs of your business.

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Conclusion

Make and Zapier are both excellent automation platforms, but they have different strengths. Make is better for tech-savvy users or teams who need complex workflows and detailed automation. Zapier is ideal for beginners and users who want to set up simple to medium automations quickly and without much effort.

Have we sparked your interest in a customized automation solution with Make? Contact us today for a free initial consultation! We support you with our expertise and experience and work with you to develop the perfect solution for your company.

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