Make for beginners: How to get started with automation

Do you want to know how Make can help you automate repetitive tasks and boost your team's productivity? In this blog, we'll guide you step by step on how to integrate efficient automation into your workflows using Make (formerly Integromat).

Posted on
January 29, 2025
Getting started with Make

Do recurring tasks dominate your workday? Manual work not only consumes valuable time but also prevents your team from focusing on strategically important activities. Make offers the solution! In this blog, we will guide you step by step on how to get started with Make as a beginner. Using a practical scenario, we will explain the automation process in a simple and easy-to-understand way.

Why automation is essential for businesses

According to a 2023 survey by Karen Butner for the IBM Institute for Business Value (2023), 92% of executives agree that by 2025, their organization's workflows will be digitized and benefit from AI-powered automation. Business leaders are increasingly focusing on innovation and investing more in workflow automation as a key strategy to increase revenue, ensure success, and secure their company’s survival in a highly competitive market.

A crucial step in starting the automation process is using automation tools to optimize business processes and minimize human intervention. These tools include end-to-end automation strategies and focus on seamlessly integrating tasks into a business workflow. Make enables companies to streamline their operations without coding knowledge, integrate different applications, and automate repetitive tasks.

Introduction to Make

You’re probably reading this blog because you’ve come across Make and want to find out how to integrate it into your workflows. With Make, you can connect different applications, build custom workflows, and automate manual tasks, allowing you to focus on more strategic activities.

Make provides an intuitive visual interface based on scenarios. A scenario functions like an automated production chain, where each step is designed to execute a specific task without manual intervention.

Scenario: A scenario is an automated workflow that connects multiple applications and defines a sequence of actions to execute a process without manual intervention.
Source: Make

How does a scenario work in Make?

A scenario in Make consists of modules, which represent specific actions within an automation. You can think of these modules as building blocks in an assembly line: each module performs a particular function, and together they create an efficient workflow.

A module can:

  • Receive data from an application (e.g., when a new email arrives or a form is submitted).
  • Process information (e.g., filter data, convert formats, or perform calculations).
  • Trigger actions in other applications (e.g., send a message in Slack, create a row in Google Sheets, or update a CRM).
Module: Modules are the core building blocks of automation in Make. They represent specific actions that Make performs within an application, such as reading, creating, updating, or deleting data. Most applications include multiple modules, allowing you to efficiently manage and manipulate data.

How to get started with creating a scenario in Make

Before creating a scenario in Make, you should first identify a recurring task that you want to automate.

In this example, we will build a scenario that automatically categorizes incoming emails in a central inbox (e.g., info@company.com) and performs different actions based on the category. These actions may include:

  • Creating items in monday.com
  • Sending messages in Slack
  • Forwarding emails
  • Saving attachments in Google Drive

This automation helps streamline your workflow and reduce manual effort.

Use Case: Automatically Processing Emails

Imagine your company receives hundreds of email inquiries daily.
These emails may be directed to different teams—Marketing, HR, Accounting, or IT.
Instead of manually sorting each email, you can use Make to automate this process:

  • Automatically capture new emails
  • Analyze and categorize content using AI
  • Forward emails to the correct team
  • Save attachments to Google Drive if necessary
Source: Blinno

Here’s a structured, step-by-step guide to help you build this scenario from the ground up.

  1. Log in to Make – If you already have an account, you can get started right away by creating a new scenario. Simply go to your dashboard and click on "Create a new scenario."
  2. Sign up if needed – If you don’t have an account yet, you can register for free and start automating immediately.
Source: Blinno

1. Add the first module to check your inbox for new emails


Click on the purple button in the center of your editor to add a new module. Select a Gmail module and choose "Gmail > Watch Emails." This module continuously monitors your inbox and automatically retrieves new emails.

Source: Blinno
Connect your email account to Make


When adding a module, you first need to set up the connection to your email account. This allows Make to get the necessary permissions to access your emails.

Additionally, you can specify which folder Make should monitor and define criteria for email retrieval. This ensures that only relevant messages are included in your scenario.

Connection: A connection allows Make to exchange data with an app or service. When adding an app, you may need to create a connection. Make only requests the necessary permissions, which is why some apps may ask for approval multiple times.
Source: Blinno

Here you can find more details on how to configure the required fields:

Parameter Value Explanation
Folder [Gmail]/All Mail Monitors all messages in the inbox.
Account Connect your Gmail account Ensures the connection is active.
Criteria "ALL" Retrieves all emails regardless of read status.
Mark as Seen false Leaves emails in Gmail as unread.
Maximum Results 1 Retrieves only one email per scenario execution.

2. Process the Email Content with OpenAI


Add a second module: OpenAI GPT-4o > Create Completion. This module uses AI to analyze the email content and classify it into predefined categories.

For example, you can instruct ChatGPT to assign a label to each incoming email, allowing you to categorize it and trigger further actions accordingly. These categories could represent different departments in your company, such as Marketing, Finance, Operations, and HR.

You can configure the prompt as follows:

Analyze the following text and classify the message into one of the four categories: 
Human Resources, Finance, Operations, or Marketing. 
If none of these categories apply, assign it to "Other." 
Respond with only the category as a single word.

You can fill out the remaining parameters as follows: 

Parameter Value Explanation
Model chatgpt-4o-latest Uses the latest OpenAI model for maximum accuracy.
Max Tokens 2048 Ensures sufficient output length.
Temperature 1 Allows slight variations in responses while keeping classification stable.
Input {{1.text}} Sends the email text to OpenAI for analysis.

The AI will process the email text and returns a single word category (e.g. "Marketing").

Source: Blinno

3. Forward categorized emails

After the emails have been categorized using the OpenAI module, we can add a Router to direct them into the appropriate workflow.

The Basic Router in Make is used to split a workflow into multiple paths based on specific conditions. In this scenario, the router forwards emails to different actions depending on their assigned category (Marketing, Human Resources, Finance, Operations, or Other).

Router: A router allows you to split the scenario into multiple branches, with each branch processing the data in a different way. Filters help define conditions using operators such as "less than," "greater than," or "text equality" to control the workflow.
How to add a router in Make
  • Click on "Add another module."
  • Type "Flow Controls" in the search bar and select "Router."
Source: Blinno

4. Action modules based on the category

Imagine that each incoming email triggers a different action depending on its category or the responsible team. For example:

  • If the category is Marketing → Create an item on the "Marketing Task" board in monday.com.
  • If the category is Human Resources → Send a Slack notification to the HR team.
  • If the category is FinanceForward the email via Gmail to finance@company.com.

To achieve this, we will add three different action modules, each corresponding to a specific category. This ensures that each team can track and manage emails efficiently in the right channels.

Adding modules and defining actions based on the category

a) monday.com module to create a new item for the Marketing Team

For emails that need to be forwarded to the Marketing team, we will create a module that automatically generates a new item in a specific monday.com board.

To set this up, we need to:

  • Connect our monday.com account.
  • Define the item name, for example "New email for Marketing", so the team can easily identify the task.
  • Select the board in monday.com where this item should be created.

Once the module is successfully executed, the new task will appear in monday.com, allowing the Marketing team to review and act on it immediately.

Source: Blinno
b) Slack module to send a message to the HR team

For the HR team, emails will be forwarded as messages to a Slack channel. To set this up, we follow a similar process:

  • Add a "Create a Message" module in Slack.
  • Ensure the connection to your Slack workspace is established.
  • Select the team or channel where the notification should be sent.

Once the module is successfully executed, the HR team will automatically receive the message in Slack.

Source: Blinno
c) Forwarding emails to the finance team

For the Finance team, a module is set up to automatically forward emails that contain relevant accounting information. Once an email is classified as finance-related, it is forwarded to the appropriate address, such as finance@company.com. The subject of the forwarded message is set to "New email for Accounting", ensuring the team immediately recognizes it as a financial matter. The original email content remains intact, preventing any loss of information.

Does the email contain attachments?

In addition to forwarding, the system checks whether the email includes attachments, particularly invoices or other financial documents. If attachments are detected, an Iterator module is added in Make to process multiple attachments individually. Each file is then automatically saved in Google Drive, preserving the original filename and storing it in the "/Accounting/Invoice" folder.

A filter ensures that only relevant documents containing keywords like "Invoice" or "Rechnung" and in formats such as .pdf, .xlsx, or .csv are stored. If no relevant attachments are found, the email is simply forwarded without additional processing.

This automation saves time and ensures that all financial documents are systematically organized.

Iterator: The Iterator module in Make splits a data bundle into individual bundles, allowing subsequent modules to process each element separately. It is often used to upload multiple email attachments individually, for example, to Google Drive.
Adding an iterator in Make

To add an Iterator, follow the same steps as when adding a module in Make. Enter "Flow Control" in the search field and select "Iterator" from the list.

Next, choose the array you want to work with. An array is useful when multiple data elements of the same type are organized within a bundle in a matrix format. You can identify an array by checking the bundle details.

When you hover over the field with your mouse, you will see all the elements that can be grouped. In this case, we select "Attachments []".

Array: A bundle contains similar data elements, sometimes organized in an array. You can find details about the array in the bundle information. Depending on the scenario, you can link modules to specific array elements or use Iterators and Aggregators to transform data. Make marks arrays with [ ].
Source: Blinno

To complete the setup, add a Google Drive module to select the folder where the attachments will be saved. Ensure that your connection is active and fill in the required fields by specifying the storage location for the files, as shown in the illustration.

Source: Blinno

To ensure that only files containing "Invoice" or "Rechnung" are saved in the Google Drive folder, we add a filter between the Iterator and the Google Drive module. This filter allows only files with these keywords in their title to be processed (see the image for more details).

Source: Blinno

5. Final steps

Now that you have completed your scenario in Make, it's time for a test run. Click on "Run once" in the bottom right corner to ensure that all connections and conditions are working correctly.

If an error occurs, Make will notify you and highlight the affected module. If you need assistance, you can also use Make AI for troubleshooting.

Make's AI Assistant: The Future of Automation!

Discover how Make's AI Assistant can revolutionize your workflows and take automation to the next level. Read now!

Conclusion

With this simple example scenario, we have demonstrated how Make can be used to efficiently automate repetitive tasks. Its visual interface and modular functions allow you to create and customize workflows quickly—without any coding knowledge.

Of course, this is just one of countless ways Make can optimize business processes. From simple automations to complex integrations, its flexibility makes it a powerful tool for businesses of all sizes.

Do you have questions or want to optimize your processes? We help you develop tailored automation solutions to make your business more efficient. Whether you're taking your first steps with Make or working on complex integration projects—as an official Make partner, we're here to support you.

Get in touch with us, let’s discuss your project, and take your automation to the next level together!

Blogpost teilen
Get a free consultation with a Make Gold partner

Start automating with Blinno!

Use the full potential of Make and optimize your workflows — efficiently, automatically and without code. As a Make Gold Partner, Blinno helps you develop customized and complex automation solutions for your business. Book your free consultation now and take your processes to the next level!

Related blog articles

Discover more content

Free initial consultation

Get started with us now!

Are you ready? Take your business to the next level and book a free initial consultation with us.