LinkedIn and Make: the unbeatable combination for lead generation and conversion
  • Blinno LogoBlinno
  • 24. February 2024

LinkedIn is a powerful platform for B2B lead generation, but manual lead management can be time-consuming and inefficient. This is where LinkedIn and Make come into play. In this blog post, you will learn how you can use this combination to automate your LinkedIn lead generation to reach relevant target groups, generate high-quality leads and optimise your business results;

An informative webinar was recently held in which experts delved even deeper into the topic. This blog post serves as a compact summary of the most important findings from the webinar. If you would like more in-depth information, we recommend you watch the full webinar. If you have any further questions, please do not hesitate to contact us. As an official Make partner, we will support you in the realisation.

LinkedIn: Your gateway to relevant target groups and qualified leads

LinkedIn has long since established itself as the platform for B2B contacts. With millions of business people, decision makers and potential customers networking there, it offers companies a unique opportunity to expand their reach and gain high quality leads. The challenge, however, is to capture and manage these leads efficiently without wasting valuable resources.

Make: The automation platform

Make is an automation platform that enables you to automate processes in your business. A powerful application of Make is the integration with LinkedIn, which allows you to automate the entire lead generation process; The step-by-step guide to automating LinkedIn lead generation gives you clear guidelines to get the most out of this powerful combination.


Firstly, you need to connect Make to your LinkedIn account to enable access to your LinkedIn lead forms. Once this connection is established, you can create a customised lead generation scenario; This scenario can be as specific as you need it to be. You can set it up to monitor form responses, collect lead data and transfer it to your customer relationship management (CRM) system. You can even set up automated follow-up emails to ensure that no lead goes unnoticed.

The customisation options are many and varied. You can specify which actions should be carried out when a new lead is recorded. This could be sending a follow-up email, assigning the lead to a specific sales representative or adding tags and notes to the lead in your CRM. Make offers you the flexibility to customise your process to your individual requirements.

As soon as your lead generation scenario is set up and customised, you can start it. Make continuously monitors your LinkedIn lead forms for new submissions and executes the defined actions in real time. This means you no longer have to manually capture each lead, saving valuable time and reducing the likelihood of human error.


The advantages of this unbeatable combination cannot be overlooked. You save time, increase the efficiency of your team and increase the chances of successful conversions. Automation enables a faster response to incoming leads, which means that potential business opportunities no longer remain untapped.

In addition, Make offers comprehensive reporting tools that allow you to closely track the performance of your LinkedIn ad campaigns and lead generation activities. This data is crucial for making informed decisions and continuously optimising your strategies. You can track impressions, clicks and spend to ensure that the marketing budget is optimally utilised.


Overall, the combination of LinkedIn and Make is an unbeatable solution to reach relevant audiences, generate quality leads and drive your business growth. Automation makes the process much easier and allows you to utilise your resources more efficiently. And if you ever need technical support, we at Blinno are here to make sure your LinkedIn lead generation runs smoothly and effectively.

In short, the future of lead generation and conversion optimisation lies in the intelligent combination of LinkedIn and Make. Use this unbeatable partnership to take your business to the next level and achieve sustainable success. The possibilities are endless, and it’s time for your company to benefit from them too.

For more information, please watch the webinar and if you still have questions afterwards, please contact us for a free initial consultation.

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